Business Management for busy person Podcast

4-3. HR Management - How to create functional HR system

Creating an effective organizational hierarchy, establishing a clear chain of command and responsibility, and implementing proper evaluation and appraisal systems are crucial elements for building a functional company. Read more...

4-2. HR Management – Case Study

Case Study 1: Google - Building a Data-Driven HR Strategy
Company Overview: Google, now Alphabet Inc., is one of the world’s largest tech companies and a leader in innovation. Read more...

4-1. HR Management – Entry to Advanced Level

1.1 What is HR Management?
HR Management (HRM) is the practice of managing people in organizations in a structured and thorough manner.  Read more ... 

3-3. Sales – Winning Sales Strategy

In the dynamic world of sales, competition is inevitable. But fear not! By developing a strategic approach, you can outmaneuver your competitors and secure more sales. Here's a breakdown of key strategies to gain a competitive edge: Read more.. 

3-2. Sales – Controlling Sales Process

Taking the Wheel: Mastering the Sales Process:
Imagine navigating a busy highway to reach your destination safely, you need control.  The sales process is similar.   Read more... 

3-1. Sales – How to Sell your products

So, you've developed an amazing product or service – congratulations!  But now comes the crucial step:  selling it.  Don't worry, you don't need magic tricks, just a well-defined sales strategy. Here's a breakdown of the key steps to effectively sell your product. Read more... 

2-6. Marketing – SNS vs Mass Marketing

In today's digital age, businesses have a plethora of marketing options at their disposal. Two prominent strategies are Social Network Service (SNS) marketing and mass marketing. While both aim to increase brand awareness and drive sales,  Read more... 

2-5. Marketing – How do Marketing and Sales Work Together

In the business world, marketing and sales are often used interchangeably, but they're distinct functions working together to achieve a common goal: driving revenue. While both are crucial for success, they operate at different  Read more... 

2-4. Marketing – Branding Strategy

What is Branding, Really?
Think of your brand as your business's personality. It's the story you tell, the emotions you evoke, and the promises you make to your customers.  Read more... 

2-3. Marketing – Data Driven Marketing

Data-driven marketing is the approach of using customer data to inform all aspects of your marketing strategy, from campaign development to measuring success. It's about moving away from guesswork and intuition, and instead basing your decisions on real-world customer behavior and preferences.  Read more...